I’m having a blast with Simunomics, a massive mulitplayer business simulation where you can start a business and compete with other players. The goal is, of course, to maximize shareholder value. Build up your retail, manufacturing and natural resource empire to gain market share and build up profits.
I started with manufacturing, and built factories making paper, dyes, beer, and ceramics. None of these fared very well. To keep my costs down, I built them in a depressed town (Drakar), and the markets for wholesale goods there are not very liquid. So I built a convenience store. Unfortunately, the competition for convenience stores is intense, and that store didn’t do too well, either.
So I sold everything – factories and all – and switched over to retailing. Did some market research – there’s serious demand in Drakar for phones, washing machines and fixtures. Then, I converted my convenience store to an appliance store, stocked up on phones, washing machines and fixtures, and started making money. At this point, I’m manufacturing my own phones and washing machines, which I’m reselling out of my own retail outlet.
I’ve got 272/400 points at the Startup(1) level. I’m looking forward to expanding so that I can move on to the next level. Right now, I’m aiming for more market presence in the appliance field, to expand my retail operations, and to continue to vertically integrate by manufacturing all of my own goods.
I would like to encourage my students to try out Simunomics, too. It will better help them to understand the mechanics of business operations. It’s also kind of addictive.
If you’d like to meet up over there, my business name is SHU Accountinator.